Lori Senecal is the current CEO of the Crispin Porter and Bogusky LLC. Having worked as the MDC partner CEO, Lori has a wide range of experience in the advertising world. Since she joined the firm in 2015, Lori has been instrumental in ensuring the continued growth of the firm. Currently, Lori oversees the growth of the company on the global scale and keeps on finding ways to ensure she expands the market of the company. Lori manages CP+B’s ten international offices as part of global development focus. Before assuming the CEO role at the CP+B, she worked as the CEO and the global chairman of KBS where she saw the firm grow from 250 employees to 900 employees.
According to Adage, Lori has mastered various new approaches in advertising that have proven to be effective for corporations and businesses. Lori Senecal has also been in various executive leadership positions in the areas of strategic planning, account leadership and innovation. Other than working in the advertising firms, Lori has been the director of the advertising council since 2015. In some occasions, she has been honored for her great achievements in her expertise area.
Despite the fact that she appears reserved and a bit shy, Lori pushes the boundaries of an ideal mold of the contemporary business woman with a compelling presence. However, Lori has proven to herself that she is a complex individual full of skill and ingenuity regarding putting forth some of the advertising strategies that are effective in the technology driven the world of today. Lori continues to earn respect due to her great accomplishments. Lori remains on top in the arena of advertising. Check out Behance for more details.
Lori Senecal is well qualified in the provision of advice on all types of marketing related subjects and not just in advertising on Facebook. In Facebook advertising, she stipulates that one should have a goal, have a plan, create effective Facebook Ads and analyze the campaign effectiveness.