Doe Deere: LimeCrime’s Colorful Owner

If you have ever wondered who is the face of the LimeCrime makeup brand, look no further than Doe Deere. The Russian makeup goddess is truly sought after for her vegan and cruelty-free cosmetics. Let’s take a look at the history of how all of this got started.


Although Deere was born in Russia, she lived most of her childhood in New York City. It was there that she went into fashion and decided to launch her own makeup line. In 2008, Deere became one of the first women ever to put her product on the internet for sale. She is currently living in Los Angeles, California as the CEO and founder of LimeCrime. Her brand offers plenty of nail polish, loose pigments, to die for lipsticks, very colorful liquid eye liners, glittery and youthful lip glosses, and eyeshadow palettes. Doe Deere is an entrepreneur that is truly dedicated to her craft, and there are plenty of women thanking her for it. To just think, it all started with creative clothing. Deere wanted to design clothes to sell online. She came up with the idea of creating makeup to go with the clothes. When she could not find the bright colors to enhance the clothing, Deere decided to put together her own makeup line. She simply expressed an idea of coming up with colors that everyone can wear.


The best part about Deere’s makeup brand is that no animals were used to test it. She loves animals so much that LimeCrime’s mascot is a unicorn. The brand also has a themed color which is purple. Of course, that color represents the creativity it took to bring LimeCrime on the scene. Not only is the makeup brand online, it can also be found in many retail stores in the United States and on international markets. It did not take long for Deere to become profitable. Her clothing line made steady sales on eBay once she opened up a digital online store in 2004. To promote the makeup line, Deere put together online makeup tutorials. Along with promoting her design of makeup brushes, the sales began to take off.


Some have asked if Deere has ever doubted if she would ever see this much success. She did go to school at the Fashion Institute in New York City but left before graduating. Putting off early success just for a certificate was not her thing. She learned a lot about marketing using a hands on approach that the school simply could not give her. The doubts Deere had was whether she could move beyond designing clothes. Once she started dabbling in makeup, her true passion came to life. You could say the rest is history.


Yes, Doe Deere is quite the success story. She has at least 3 million Instagram followers and dedicated customers, who have made her business a success. She believes in focusing on their needs. This is what will keep her in the market for years to come.


Visit to learn more about Doe Deere.